Hello!

I’m a designer who is super excited to work collaboratively to solve complex problems always with the user in mind (and with a bit of style).

As a Senior Product Designer at American Express, I work with our teams to drive the strategy for the Membership space across our mobile and web channels. I have the opportunity to partner with amazing teams within product, engineering and user research to understand user pain points, develop and design concepts and build the best possible experience for all of our users while ensuring we provide transparent and clear insights into the value American Express provides to cardmembers through their membership.

In my previous role as a UI Design Lead at Concentrix, I worked with our team to think about design work holistically - starting with understanding the problems we are trying to solve for our clients and our end users and delivering digital experiences that delighted our users while also meeting our business objectives. Prior to Concentrix, I was a Digital Creative Director at Segal Savad. I’ve had the pleasure of partnering with clients from various industries to set project goals and requirements, lead and conduct discovery and research phases with key stakeholders and users, create UX deliverables including wireframes, sitemaps, visual design for web and mobile apps, detailed design documentation and presentations. I have also collaborated with our team and clients on event design, brand strategy and good ol’ fashion print work — all while managing the client expectations and feedback from project inception to completion.

Before joining Segal Savad in 2013, I worked at LF USA, (now Global Brands Group) as a designer on their marketing team where we focused on print, brand and social media for the fashion and home industries.

Way back when, I graduated magna cum laude from the School of Visual Arts with a BFA in Graphic Design and I continue to study and learn as the design world continues to grow and evolve. I completed the awesome UX Design Immersive program at General Assembly, gaining more knowledge on user research and how to incorporate user feedback throughout the design process.
View the full case study.

In my spare time, I love to explore painting landscapes and portraits and sharing arts & crafts time with my daughter Nia.

The Details

Creative Direction.
User Experience & Strategy.
User Research
Leadership & Project Management (with a team player attitude).

UI Design.
Branding.
Editorial Design.

Fluent in Spanish.

For additional work samples, (or if you just want to say hello!)